
Get the view from the outside with the
wealth of experience from the inside
Consulting
in the
health care market

About me
I advise companies, organizations and individuals in the healthcare market on marketing, communications, organizational and sales strategy.
My focus topics are:
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Business Development
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Commercial Excellence
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Marketing and sales performance
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Organizational development
With more than 20 years of experience as a marketing manager as well as project leader and team leader at leading medical companies, I know very well the challenges and the success factors in the market. As a freelancer in the healthcare market, I work independently, complement your (management) team and advise you as an external sparring partner.
My career milestones:
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Head of Marketing Structural Heart DACH, Abbott Medical GmbH
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Head of eMarketing Europe, Grünenthal GmbH
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Manager New Media, Wyeth Pharma/Pfizer
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Project Manager, BSMO GmbH/Springer Nature

WHAT I OFFER
I accompany you in the (re-)alignment of your commercial strategy: Together we (re-)define your positioning as well as the measures and resource planning for marketing and sales operations. If desired, I also support you and your team in the implementation phase and with the set up of performance measures such as KPIs for campaigns.

(Re-)Positioning
As an expert and networker in the healthcare market, I can advise you on your company, therapy and product positioning. The portfolio consultation includes the evaluation of the status quo, objectives for the future, taking into account market development, and the concrete action plan.
Typical projects:
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(Re)positioning unlocking the power of your USP
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Prepare competitive situations e.g. market entry of competitor
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Reputation enhancement for your company/therapy/products
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Disease/therapy awareness and patient programmes
Product launch
I am happy to support you with the market launch of your product or service - whether it is a medical device, medication or (digital) healthcare application.
For all target groups, e.g. healthcare professionals, patients, political decision-makers/stakeholders in the healthcare market.
Typical projects:
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Business development strategy for the market entry of a new therapeutic procedure in the clinical area
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New launch or repositioning of an RX product for chronically ill patients in DACH/EMEA regions
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Launch of next gen medical device
Sales performance
I advise and support you in projects to increase the effectiveness and productivity of your sales team and the cross-functional cooperation with medical, marketing and other departments of your organisation.
Typical projects:
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Launch/improve the CRM system
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Target group strategy, incl. customer loyalty programme/customer lifecycle management, adoption ladder
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Harmonisation of sales and marketing activities
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Localisation of global campaigns or creation of individual regional sales tools, training
Marketing efficiency
Together we define the levers for your marketing success in the healthcare market in order to increase your impact and return on investment. If you wish, I can also support you and your team in implementing and adapting the measures.
Typical projects:
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Analysing previous marketing activities and performance
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Competition and market observation, market research, internal and external data analysis
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Creation/localisation of a marketing plan/brand plan incl. action plan and ressource allocation
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Guidance on implementation and realisation
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Interim management of teams and projects
HOW I WORK
Working as a freelancer with a large network in the field of (digital) healthcare, medical marketing and healthcare communication, I support you either selectively in critical phases or continuously as an additional, flexible resource for your organization. The assignment takes place individually with a service or work contract.